GIANG DO (Yang Doh)
Digital Marketing Specialist
Phone:
(404) 604-1075
Email:
Location:
Atlanta, GA
Hello, This is Giang -
an Artsie-Techie who's striving for a great balance of Creativity and Productivity.
Creative and analytical Digital Marketing Specialist with 4+ years of experience driving brand growth, executing high-impact advertising campaigns, and optimizing digital strategy using data. Proven ability to lead initiatives across search, social, and content platforms—delivering measurable business results. Adept in managing CMS and CRM tools, improving SEO visibility, and crafting targeted content to boost engagement, customer acquisition, and retention.
AREAS OF EXPERTISE
Digital Campaign Strategy
Google Analytics & Reporting
Creative Strategy
Digital & Social Media Marketing
SEO/SEM
Paid Social & Search Campaigns
Content Creation
Cross-Functional Collaboration
EXPERIENCES
October 2021 - Present
Jen&Co. Handbag
Duluth, GA
MEDIA & UX DESIGNER | E-COMMERCE MANAGER
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Lead strategic development and execution of paid advertising campaigns across Google, Bing, and Facebook Ads, increasing site traffic by 43% YoY.
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Manage content calendar and create blog and SEO-optimized articles to improve brand visibility.
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Utilize CMS (BigCommerce, Shopify) to create and maintain website content aligned with brand standards.
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Analyze campaign performance using Google Analytics, Facebook Insights, and in-platform dashboards to refine strategy.
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Collaborate with cross-functional teams on seasonal marketing plans and execute promotions that drive conversion.
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Implemented targeted email and SMS campaigns using Klaviyo, improving CTR by 27%.
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Ensure cohesive brand messaging across digital platforms and customer touchpoints.
May 2023 - August 2023
American Chemical Society
Washington, DC
WEB DESIGN INTERN
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Developed cross-platform marketing assets and improved UX through data-informed design revisions.
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Participated in analytics review meetings to optimize engagement strategies.
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Assisted in web content production and CMS entry, ensuring alignment with accessibility and branding guidelines.
May 2023 - August 2023
Freelance
Vietnam | Japan
FREELANCE GRAPHIC DESIGNER & MARKETING CONSULTANT
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Delivered brand development and digital campaign strategy for small businesses in hospitality and retail. Build, maintain, and optimize client websites.
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Created and managed social and blog content to increase online presence and inbound traffic.
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Reported campaign metrics and proposed strategy improvements using SEO tools & insights.
SKILLS
Advertising & Analytics
Google Ads, Bing Ads, Facebook Ads Manager, Google Analytics
Content & CRM
BigCommerce, Shopify, WordPress, Mailchimp, Klaviyo, HubSpot
Design Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, Figma, 3D Maya, Unreal Engine, 3D Substance Painter
SEO/Blogging
Yoast SEO, SEMrush (basic), Content Calendar Strategy
Reporting & Collaboration
Excel, PowerPoint, Slack, Trello
Languages
English, Vietnamese, Japanese
Education
GEORGIA STATE UNIVERSITY
GWINNETT TECHNICAL COLLEGE
Major Game Design (BA) | Minor Computer Science
GPA 4.0
Major Website Design and Development (ASS)
GPA 4.0